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How to Transform Your Marketing with Virtual Events

We are witnessing a unique moment in the history of marketing: more than ever, the key audiences that companies are trying to reach are available in plain sight, offering a free, public 24-hour-a-day,...

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5 (More) Virtual Event Marketing Tips – Before, During and After the Event

“Here we are now/Entertain us.” – Nirvana, “Smells Like Teen Spirit” Marketing a virtual event is about more than just attracting an audience – it’s not just a matter of sending out an e-mail blast and...

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Top 10 Myths About Virtual Events (Part 1)

“Dreams and myths are important communications from ourselves to ourselves.” – Erich Fromm Virtual events are one of the fastest-growing segments of the event planning and online marketing industries,...

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Using “Social Proof” at your Virtual Events

There must be something to the idea of “the wisdom of crowds,” because people tend to want to go where other people are. “Social proof” is a recent marketing buzzword that is based on the idea that...

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4 Ways to Promote Your Virtual Event on Facebook

Promoting a virtual event is not just a matter of sending a few messages and watching the audience roll in. You need to take a proactive, strategic approach to building an audience for your virtual...

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7 Tips for Using Google+ to Drive People to Your Next Virtual Event

We live in the era of social media, with Facebook, Twitter and other social networking sites becoming some of the most popular places to spend time online. But in addition to Facebook and Twitter,...

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Guerrilla Marketing for Virtual Events

Guerrilla Marketing is based on the concept of “guerrilla warfare,” where small groups of lightly armed warriors can engage and defeat a larger, more powerful enemy by using simple tactics and...

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